Nowadays, people choose brands that satisfy their needs easily and quick. Therefore, how beautiful your site is, the user will leave a slow website. In this blog article, we introduce you to AMP and how it will help to improve the speed of your advertising performance.
A project called Accelerated Mobile Pages (AMP) was launched 18 months ago. The goal was to improve loading and web speeds. The fast AMP pages have been expanded since the day AMP was launched. They started to expand with “top stories carousel” as well as expanding organization search lists. Today, they have introduced two new ways to utilize the speed of AMP and to improve the advertising performance:
A new Ad Words beta, this will let you quickly use the AMP pages as landing pages for your searched ads. Accelerated ads served through the Google Display Network, with the same technology that makes AMP pages so fast.
Improve ROI of campaigns with lightning-based AMP landing pages
The average loading time of a Google Search AMP page is less than a second. As if that was not fast enough, the pages are now twice as fast. As more engagement, the new Ad Words beta brings performance benefits from fast mobile pages to search engines. Now when advertisers link their search ads to AMP landing pages, consumers get faster mobile web experiences than they expect from Google Search, which offers great benefits to your campaign ROI. You know for sure that people will see your ads when they are loaded quickly. This means that media budgets work more effectively and messaging strategies realize their full potential.
Starting today, some ads will appear on AMP pages on the Google Display Network and submitted to the new AMP ad format. Quick ads ultimately mean that your messages are actually seen by your intended audience and that the experience that users with your brand is seamless. To meet today’s needs and expectations, speed and performance are important.
Are you curious or do you also want faster campaigns? Contact us and we will help you with all your questions!